typography
what the cluck! – cluck sans typeface
Chicken rice inspired typeface with type specimen book
Cluck Sans:
Chicken-rice inspired typeface
Deliverables: Cluck Sans Typeface & Type Specimen Book
Starting with the process of serving the dish, not pixels, the concept is expressed in the simplicity of the dish belies its complexity in preparation.
Bursting with character, the Cluck Sans typeface was designed to be playful and informal yet implementing a brand refresh, with a flexible system to stay current to the ever-changing Gen Z consumer, involves keeping a consistent brand and channels.
The design exploration kicked off in an unusual setting: having chicken rice from all over Singapore to understand what goes behind the preparation and process of serving this iconic dish, the Hainanese Chicken Rice.
Lineage
Lineage: Hainanese Restaurant
Deliverables: Menu & Social Media Presence
Lineage (Fictional) is a ‘Mod-Sin’ (Modern Singaporean) casual dining experience showcasing hainanese flavours encapsulating my roots and memories growing up with my grandmother.
punggol digital festival
Punggol Digital Festival
Deliverables: Poster & Festival Merchandises
In conjunction with sustainability week, Punggol will be reimagined and brought to life with an experience like no other. Experience the arts & culture as we discover the digitalisation of the district and rediscover Punggol, where technology meets sustainability through nature in the heartlands. Engage in enriching discussions and industry talks as we walk you through the visualisation of a smart nation that coexists with a district that is rich in sustainable biodiversity.
