branding
Blessings in a bag
A rebrand of the current non-profit organisation – blessings in a bag
BLESSINGS IN A BAG: REDESIGN
Deliverables: Logo, Organisational T-Shirt, Brand Mascot & Blessings Bag
The current logo is messy, hard to read and does not stand out for print & digital.
The chat bubble and typeface used may not be relevant to the brand. Hence, they can explore the semiotics of a new logo and relationship between blessings and bag with the use of rounded typography for a more approachable look.
Accompanied with a newly proposed mascot, Bao Bao, is essentially an extension of the organisation that explores the more creative and empathetic side of them. By personifying the organisation, it creates an emotional bond that bridges the gap between Blessings in a bag and their target audience.
hyphen studios
Studio hyphen (fictional) is an agency that help brands celebrate creativity through purposeful & impactful projects.
Studio hyphen
Design agency for the next gen
Deliverables: Brand Collaterals, Social Media Digital Presence & OOH advertisements
The aim of the project was to create a bold and confident studio that demonstrates the brand’s motivation for thought-leadership to drive the importance of design education through innovative workshops and strategy development.
